Why Media Ownership and Diversity Matters Essay

Why Media Ownership and Diversity Matters - Essay warningWhy Media Ownership and Diversity Matters?By writing this letter, it is my firm belief that you will take a leading role in advocating for issues pertaining media ownership and diversity. From the onset, it is vital to highlight that various legislations and court rulings have turnthe gains made in the ownership of media in the acres with the issue of ownership concentrated on authorized key elements while women and the minorities face challenges in media ownership. Simultaneously, it is evident that appointment of women and the minority in the media industry experiences little(a) progress despite the countrys efforts in engaging the minorities and women in various fields collect to affirmative action. Undeniably, there is a persistent lack of women and minority representation in the management of media houses and transport companies, which consequently narrows the economic and professional opportunities in one of the m ost influential industries in the country. The issue does not only occur in management. However, watching prime time intelligence activity in the media depicts minorities in a bad light. For example, the scenes that the media subjects their viewers to involve Latinos invading the borders of this nation while the black community in the States is painted as criminals with handcuffs on them following incidents of crime and consequent arrest by faithfulness enforcement agencies. Indeed, this depiction of minorities paints a gloomy picture on the countrys media. On the new(prenominal) hand, women in addition face widespread underrepresentation on prime time news. In take out with this, a study held by 4th Estate during the 2012 presidential poll in America observed that there were seven multiplication as many quotes from men than from women in the countrys main TV news programs newspapers. To set matters worse, the countrys media focused more on men than on women even in instances whereby the news focused on issues related to women. Consequently, this is an indication that there is the presence of widespread exclusion of women and minorities in the countrys media, which leads to the stories of these vital groups remaining largely untold. Research studies indicate of the effectiveness of news coverage in impacting on public opinions ground on various approaches such as agendum-setting and framing (Avery and Peffley 134). In line with this, setting an agenda determines the issues that media and broadcasting houses discuss in order to influence public opinion. On the other hand, framing involves the communication of content by a media or broadcasting house to the public. Consequently, it is essential to geological period out that the framing of the content and agenda-setting influences the way that the public in the country will perceive issues that argon political, social, and economical in nature. Based on this, it is evident that the failure to involve th e minorities and women in management and employment in media has failed to ensure the presence of an agenda that sets to debate issues that affect them and how to solve these issues. For this reason, the country continues to debate on minority issues that are not conclusive since the people responsible for setting the agenda for discussion are not fully involved by the media. On the other hand, their involvement in setting the agenda might not be effective since their issues will not be solved effectively based on the evidence that