Strategic Alliance of two companies Essay Example | Topics and Well Written Essays - 2500 words

Strategic Alliance of two companies - Essay Example subsequently being aligned together Sony Ericsson in a short span of time captured the securities industry package of Nokia, Motorola and Samsung. The main reason behind this gaining of market share was the rational price of the phone, additional features, attractive smell of the mobile phones. Slowly and gradually they are making advancement in technologies and bring better phones into the market for the consumers.The consumers are satisfied with the products of Sony Ericsson and the eye catching mobile phones of Sony Ericsson are a brand in the minds of the customers. The smarting of the phone along with the features including Camera, Blue tooth, Infrared, Java enabled games, mp3 player being available at a reasonable price, and easy to use mobile phone. Most consumers are opting for the Sony Ericsson Mobile phones. With the changing times, people pay off started to adapt to changing technologies and quite rightly so, Sony Ericsson has caught on the bandwagon well.Strategic alliances are chances for pocket-sized businesses to achieve things that would otherwise engross much more money or staff time. There are several ways small businesses can work together with other business unit. While you may be courageously stepping defeat the path of running and increasing your businesses, there may come a time when you need to make strategic alliances for your business.Given the current state of business today, competitive pressures are forcing companies to come-up with creative ways to reform brand identity, attach with clientele and draw top-notch staff. Corporations are teaming up more today to enhance their combat in the marketplace and keep speed with the quick modification of technological improvement. More than 20,000 corporate alliances have been formed worldwide over the past two years. Strategic alliances are shaped when one federation alone cannot fill the gap in helping the needs