South West Airlines Research Paper Example | Topics and Well Written Essays - 3500 words

South West Airlines - Research Paper Example The company also seeks to serve the communities it engages with a sense of involvement and diversity, while providing business sustainability to the shareholders (Lauer, 2010). The company has future strategies of expanding regionally, to serve other markets that include Canada and Mexico. The South West Airlines operates in a competitive environment, where the participants in the airline industry are constantly striving to make profits. The challenges facing the company in its operating environment include competition from the other major industry players in the airline industry, the rising costs of fuels, the slow growth of the USA economy and the ever-rising inflation (Evans, 2002). All these environmental factors have served to make the business environment for the airline a major challenge. Nevertheless, with such challenges facing the South West Airlines, one factor has stood out as its single most strength; the South West Airlines organizational culture, which has allowed it t o overcome most of these challenges and rise to become the giant organization it is today. An Introduction to the focus of the report The South West Airlines has emerged as the major focus of the airline industry, owing to its operating culture that has served to enable the organization grow and expand, in an industry that is so dynamic and unpredictable, where major giants emerges and collapses in unpredictable fashion (Wilson, 2004). There are various factors that account for the profit dynamism and unpredictability in the airline industry. First, the airline industry is wholesomely dependent on the economic performance of a country, especially for the domestic-based airline operators, considering that the economic situations of... The South West Airlines operates in a competitive environment, where the participants in the airline industry are constantly striving to make profits. The challenges facing the company in its operating environment include competition from the other major industry players in the airline industry, the rising costs of fuels, the slow growth of the USA economy and the ever-rising inflation. All these environmental factors have served to make the business environment for the airline a major challenge. Nevertheless, with such challenges facing the South West Airlines, one factor has stood out as its single most strength; the South West Airlines organizational culture, which has allowed it to overcome most of these challenges.The South West Airlines has emerged as the major focus of the airline industry, owing to its operating culture that has served to enable the organization to grow and expand, in an industry that is so dynamic and unpredictable, where major giants emerge and collapse in an unpredictable fashion. There are various factors that account for the profit dynamism and unpredictability in the airline industry. First, the airline industry is wholesomely dependent on the economic performance of a country, especially for the domestic-based airline operators, considering that the economic situation of the individuals within a country determines their ability and preference of air travel, at the expense of the other means of travel, such as the road or rail.