321KM Sales and Merchandising Essay Example | Topics and Well Written Essays - 2750 words

321KM Sales and Merchandising - Essay Example Moreover, the study has also focused on the buying and the sourcing strategies that are implemented in the modern retail segment. Buying and sourcing through the appropriate use of suppliers and vendors and the importance of obtaining an effective relationship in between them in order to obtain organizational benefits have been highlighted within this paper. Additionally, the importance of effective merchandising plan and modern merchandising techniques have also been focused throughout the study in relation to the leading cosmetic retail chain, Sa Sa. Table of Contents 1 Executive Summary 2 Introduction 4 Analysis of Operating Context of Retail Management 5 About Sa Sa 5 Store Location 6 Category Management 7 Pricing Strategies 8 Store Design and/or Infrastructure Management 8 Buying and Sourcing Strategies 9 Benefits of Strategic Sourcing 11 Merchandising Strategies 13 Visual Merchandising 14 Recommendations 15 Conclusion 17 Works Cited 18 Introduction With the immense growth in th e retail sector, managing personalization and ensuring constant up-gradation of merchandising strategies are among the fundamental tools in order to achieve a significant position for a modern day organization. In the context of increasing competitive scenario in the retail merchandising, the organizations need to focus on the personal needs of the consumers along with making available the requisite products within the stores. The strategy can help the organizations to develop their customers’ attention by providing fresh products along with making it easy to manage the stock keeping units of the store. The process also assists to customize each store appearance for identifying the needs of the local consumers along with their buying behaviors. Moreover, the method is also supportive in terms of preserving consistency and brand reliability of the retail organizations within the competitive retail segment (Lash, â€Å"How to Successfully Manage Retail Merchandising and In-Sto re Advertising Campaigns†). The paper intends to analyze about the retail management framework of Sa Sa International Holdings Limited (Sa Sa) cosmetic retail group and its various perspectives of retailing its products including store location, category management, pricing strategy along with its store design. Moreover, the study also includes the buying and merchandising strategies of this retail chain organization with regard to the perspectives of retail management concept. Analysis of Operating Context of Retail Management About Sa Sa Sa Sa International Holdings Limited (Sa Sa) is one of the leading beauty product retailing groups within the Asian market. The organization deals in more than 600 brands including health and beauty products, skin, hair and body care products along with make-up products and perfumes through its more than 250 retail units. Sa Sa has been able to flourish its business growth with the concept of â€Å"one-stop cosmetics specialty store† by providing a large number of consumers with a huge collection of both exclusive and own branded beauty care products. The organization also has its online retailing service for the customers along with employing effective marketing tools in order to provide services through its various stores (Sa Sa International Holdings Limited, â€Å"Who We Are†). In the context of retail management concept, the chain retail organizations are associated with the geographically dispersed units that are organized by the headquarters of the retail enterprise. The various forms of chain retailing network may include holdings, sole-ownership and

Analytical techniques Essay Example | Topics and Well Written Essays - 1750 words

Analytical techniques - Essay Example Experts have concentrated towards the identification of certain measures that can help in the mitigation of the errors in different fields. Some analytical techniques and procedures have been discovered as remedies to the occurrence, execution and interpretation of errors and these techniques and procedures are commonly used to minimize the probability of errors. (Grabowski and Roberts, 1996, p16) The analytical techniques and procedures employed for dealing with the errors used to be different for each case however, there are some common and widely accepted procedures like Six Sigma etc that are applicable to almost every field and can help the related individual and organizations in effectively dealing with different types, stages and levels of errors. The paper aims to discuss some major and widely accepted error mitigation analytical techniques that have proved their significance in dealing with the errors both at execution and interpretation stages. The essay presents the examples of errors that commonly occurred in different fields and also discuss the analytical techniques that are commonly used in these fields to deal with these errors. (Goodstein et al, 1988, p98) As discussed above that with no exceptions, error occurred in every field. The intensity and effects of these errors may vary from one field to another and ultimately the procedures and techniques used to deal with these errors also vary from one field to another. It implies that the medical errors are different in nature from the business, linguistics or lab errors and thus, these errors are dealt quite differently from the errors occurred in any other field. For instance, in statistical data an error can be occurred in form of difference found between the computed and theoretically correct values that can be deal by rechecking formulas and calculation methods. In science and

Business Ethics Essay Example | Topics and Well Written Essays - 1500 words - 8

Business Ethics - Essay Example As such, it becomes necessary to monitor their activities in order to ensure that profit is maximized through production. This essay is a critical evaluation of the human resource management from the perspective that it might be an unethical process. Managing people in a business is important since it ensures that processes and activities are harmonized in order to increase and maintain the standard of business performance based on the fact that businesses rely on their human resources to achieve the set goals and strategies by providing labor and the necessary expertise (Pareek, 2000). Human beings unlike machines have their weaknesses which at times make them commit careless mistakes especially when they are not being monitored. From observation, employees can be categorized into two groups which include those who are capable of conducting their duties without being monitored or managed and those who cannot perform unless there is a manager around to supervise them. In this case, human resource management becomes an important department in a business organization which is entrusted with the responsibility of ensuring that employees discharge their duties according to their job descriptions. Managers also have the responsibility of ensuring that business ethics are upheld in all areas of their administration. Upholding of ethics ensures that there is a cohesive environment for conducting business, which is meant to minimize conflicts between the management and the employees as well as customers who are a valuable asset to the business. Business ethics refers to the moral standards that should be maintained within the organization whether on the part of the management or the employees. Managers are supposed to lead as an example to their juniors especially when discharging their duties and responsibilities (DesJardins, 2008). The powers and trust vested in them by their bosses should be used accordingly to serve the interests of the

Discuss the effects of MEMS on product design, giving detailed Essay - 1

Discuss the effects of MEMS on product design, giving detailed examples of at least two product histories - Essay Example product design in industrial application systems and in the manufacturing of accelerometers is very elaborate, being evidenced by developments in iPhone and TAHE refrigerators, as shall be seen in the discussion which ensues forthwith. The reason behind iPhone and TAHE refrigerators increased volume of sales is because of the integration of MEMS technology into their operating systems, since this approach highly promotes effective and finer product design. MEMS technology has greatly promoted iPhone technology and product design by incorporating the gyroscope technology into its product design, since 2008. A gyroscope is a device that is used for measuring and maintaining orientation, based on the fundamental principles of the conservation of angular momentum. The applicability of the MEMS technology when using the gyroscope in order to further iPhone product designs is underscored by the fact that these gyroscopes use spinning rotors at the centre, in order to read changes that have taken place in orientation. It is for this reason that this kind of gyroscope is referred to as MEMS gyroscope (ADI, 2013, 1). The MEMS technology specifically achieves this feat through the process of integration. Specifically, MEMS does this by integrating electronic and mechanical components, and embedding the same into the entire system, at a very small scale. This feat can easily be achieved through the use of micro-machined silicon sensors and ASIC. For instance, the AGDI 2022 FP6AQ chip is found in the iPhone 4 and it also serves as the MEMS gyroscope which is reputed for having been designed by STMicroelectronics (Kolesar, 1998, 1). There is also the use of chip work which helps embed the gyroscope into the entire MEMS system. The same chip work is found in iPhone 4 and is identical to an off-the-shelf STMicroelectronics which is known as the L3G4200D. Since 2008, the use of GK10A also came in handy, since it oscillates or vibrates when the drive signal is triggered or

Radio Advertising Essay Example | Topics and Well Written Essays - 500 words

Radio Advertising - Essay Example Modern mass media industry offers a great range of both local and national radio stations broadcasting music of different genres aimed at different ages, backgrounds and tastes. To add more, the majority of radio stations have duplications of their broadcasts on the Internet, so everyone can access the broadcasts regardless of geographical location. The range of the radio stations found for this essay is rather heterogeneous in genre. The Whale 99.1 FM is the radio station focusing on classic rock, as it is stated on the website and clearly understood from the repertoire. WBGO 88.3 FM, the Ney York radio station stating its format as Jazz offers a variety of jazz compositions and related programs. 1033 The EDGE Rock Radio focuses – obviously – on rock format including both old and new songs. Country 106.5 WYRK Radio has mainly country format; 95.5 PLJ New York radio station offers a mixture of genres and musicians in its broadcasts; Pulse 87 NY located at 96.7 FM describes itself as a dance radio station and broadcasts a wide range of pop and dance music including numerous remixes. WQHT Hot 97 radio station features mainly hip-hop and R’n’B compositions. WLTW 106.7 Lite FM and the majority of stations found on the Internet tend to state their format as mix or dance, which means that they feature a diverse variety of pop and dance mainstream songs without focusing on a single genre. Moreover, some of the mixed-format radio stations offer a description such as Top 40 radio stations, which, of course, means that the broadcasts consist of the songs holding leading positions in the charts at the current moment. Narrowing our advertising-related target group to college student, we will inevitable come to a conclusion that mix, pop and dance radio stations are the most efficient means for reaching college students. Such radio stations are usually top, as they don’t offer some peculiar music, instead broadcasting mainstream compositions, which are, first

Relationship beween the local and the global for international Essay

Relationship beween the local and the global for international marketing, evaluate Jean Baudrillard's claim that comtempory cons - Essay Example Following Marshall McLuhan’s interpretation of the structural power of technology to transform societies, one aspect of the introduction of international values into indigenous cultural systems is a change in value systems locally. This relates to what was described before as budget and agenda. Mass-market channels such as TV with its commercial-driven business model may not be a medium through which indigenous voices are traditionally heard or their values represented in the programming. There must be recognition of â€Å"planes of locality† and also the relative nature of minority status for cultures. For example, each nation-state may have a vibrant local media with a wide distribution of networks and local programming in native languages. Multinational corporations may translate their products and advertising campaigns easily to introduce new products into the local markets, and make available the resources in the company to hire local talent for this goal. Indigeno us minorities within the developing States may have a different plane of locality than the national media, and become a type of sub-minority when considered internationally. These traditional indigenous societies and their cultural views may become lost, ignored, and extinct, as in tribal cultures across the world in the 20th Century when confronted with the overpowering commercial messages of mass-media and social programming through advertising. In this manner it is important to understand how a nation like Brazil, China, Korea, or Indonesia may have various degrees of locality with reference to national media but also indigenous minorities within the larger polity. The national culture may compete in a â€Å"minority status† on the word stage, and struggle to have its national voice heard within the larger international dialog. At the same time, these nations may experience â€Å"one way† communication with the West in mass-communication, with the continual introduc tion of â€Å"Western† values but may be similarly unable to influence the dialog by being able to respond reciprocally. Smaller countries may have more difficulty competing internationally against established multinationals in the West, and this relates not only to production and distribution but also marketing and advertising. The internet is a great leveling force against the centralization inherent in mass-media communication channels, but it also leads to a fragmentation of locality and a smoothing of the plane of locality internationally, which fuels globalization’s spread. What â€Å"the mall† represents to local European culture, in contrast to the ancient history and vibrant traditions of open markets, small businesses, and independent bookshops or cafes, is fundamentally similar to what globalization offers on a mass-scale to every culture worldwide, namely the same homogenization of values and simulated model of reality as the mall. Indeed, in develop ing countries with swiftly expanding â€Å"middle classes† such as India, China, Brazil, Korea, etc. the mall appears locally on the same model as in France or America forty years ago, and offers the same promise of homogenization and hegemony to indigenous cultures. The mall provides the fashions, styles, and intellectual ‘products’ for the middle class, and all of the prices are targeted to the salary scale of the office and factory worker hierarchies. The products in the mall are usually

Analysis of the Promotion of Krijen Games New Product, Andromeda 99-XD Case Study - 1

Analysis of the Promotion of Krijen Games New Product, Andromeda 99-XD in the Indian Market - Case Study Example The aspect of globalization implies an enhanced level of competition in the global consumer markets. This has made it important for every organization to carefully undertake and formulate a policy that would help it to grab a market share in a chosen target market. The enhanced aspect of competitiveness in the market has also enhanced the level of competition as more players are resorting to this strategy, considering the saturation of the traditional markets of Western Europe and the USA. The present study would include a marketing plan for the launch of a new product in a new market. A fictitious company named Krijen Games has been chosen as the firm while the name of the product is ‘Andromeda ® 99-XD’. The product would be a technological marvel that would have features unmatched by any of the presently available product of its kind in the market. The market chosen for the study is the Indian consumer market which has been deliberately chosen considering the busines s potential of the nation on accounts of its strong economic growth in recent years. The marketing plan would consist of a situation analysis which would help in analyzing the internal and external environment of the organization. A SWOT analysis would help in the analysis of the firm. In addition, Porter’s model of five forces would be used to analyze the competitive framework for the organization in the chosen market. Finally, a primary study would be conducted with two separate sets of questionnaires. These would help in devising an appropriate segmentation and positioning strategy for the Indian market. Finally, a product mix for the new product would be created on the basis of the situation analysis and the primary study that would help the firm to gain long-term sustainable competitive advantage in the Indian consumer market. The global markets and business environments are changing rapidity.